The problem

Students need understandable course information and a clear next step. This project explores how useful landing pages and simple navigation can support that decision.

My role

I work on the website structure, course content, SEO foundations, mobile experience and measurement setup, using WordPress, Elementor, Search Console, GA4 and Google Tag Manager.

Work completed

• Built dedicated course pages, including Digital Marketing, Performance Marketing, Data Analysis and HR Management.
• Added direct homepage links to those course pages and checked that they load.
• Worked on page titles, descriptions, internal links and a responsive course discovery experience.
• Reviewed sitemap submission, crawl access and canonical URLs in Search Console.
• Set up the base analytics connection and tested enquiry tracking in development tools.

What comes next

Continue verifying course and institute information, test the student journey, confirm production enquiry tracking and review organic search data as it becomes available.

Evidence and results

This is an early-stage implementation project. Completed setup and tests are separate from business outcomes. I am not claiming admissions, partnerships, qualified lead totals or organic growth from this work yet.