Audit updated: 12 October 2026. This case study documents my Google Business Profile work for Malabar Optics & Eye Care in Muthiraparambu, Malappuram, and the profile evidence available at the latest account audit.
My role and the evidence
I manage this business’s Google Business Profile as part of my Local SEO work. The results below come from Google Business Profile Performance. They describe actions recorded on the profile; they do not isolate the effect of my work from other influences.
Latest Google Business Profile results
The default report covered May–October 2026. October was still in progress when checked on 12 October, so the completed May–September period and partial October are reported separately.
| Period | Direction requests | Call actions | Chat clicks |
|---|---|---|---|
| May–September 2026 | 251 | 40 | 3 |
| October 2026 (partial) | 5 | 3 | 0 |
| May–October 2026 (includes partial October) | 256 | 43 | 3 |
The May–October report showed 302 total interactions, with 0 website clicks and 0 bookings. These figures are recorded profile activity, not a count of unique customers.
Monthly breakdown
| Month | Direction requests | Call actions | Chat clicks |
|---|---|---|---|
| May | 25 | 6 | 0 |
| June | 37 | 11 | 0 |
| July | 46 | 6 | 0 |
| August | 69 | 12 | 2 |
| September | 74 | 5 | 1 |
| October (partial) | 5 | 3 | 0 |
What these results can and cannot tell us
- Direction requests do not confirm that someone visited the shop.
- Call actions do not confirm connected or answered calls.
- Chat clicks do not confirm conversations or enquiries.
- None of these measures confirms enquiries, purchases, sales or revenue.
- Partial October should not be compared with full September as evidence of a decline.
- The report does not establish that the results were caused solely by my work. No ranking or sales guarantee is implied.
A useful next measurement step is to connect profile activity with outcomes recorded by the shop’s staff.
Fresh profile findings
The following observations were recorded during the account audit on 12 October 2026:
- Malabar Optics was verified.
- The live profile displayed “Add website”.
- The manager panel said photos were last added 165 days ago.
- The visible rating was 5.0 from 5 reviews. This is a snapshot from a small review count, not a guarantee of customer outcomes.
Follow-up priorities — not yet implemented
- Confirm an accurate, business-owned website destination. If a suitable site is available, confirm ownership and business details before adding it to the profile.
- Add recent, real shop photos. Use current photographs that accurately show the shop, its entrance and relevant products or services.
- Start a staff enquiry and outcome log. Record enquiry date, source when known, whether contact was answered, and the eventual outcome. Keep confirmed enquiries, visits and sales separate from profile clicks.
These are recommendations from the audit. They have not been implemented, and no resulting improvement is claimed.
More about my Local SEO work
Explore my Google Business Profile portfolio. For an explanation of the earlier May–September evidence, read what Google Business Profile call actions and direction requests mean.
Want three priorities for your own profile?
I offer a free public-profile review with three priority improvements for businesses in Malappuram and across Kerala. Implementation and monthly management are paid services.
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Shaheer Ali is a digital marketer and trainer based in Malappuram, Kerala, focused on SEO and Local SEO support for businesses.