Thinking about SEO support but unsure what happens after you send an enquiry? You do not need to arrive with a technical brief. Start with your business, the customers you want to reach and the problem you want help understanding.
I’m Shaheerali, based in Malappuram, providing SEO and Local SEO support for businesses across Kerala. Here is the process I use to move from an initial enquiry to an agreed piece of work.
1. Share your business and main concern
Send your business name, website or Google Maps profile link, town or service area and the services you want to promote. Explain the main concern in your own words. For example: “Our opening hours look wrong,” “Our service page is unclear,” or “We receive enquiries from places we cannot serve.”
If you have a target budget or a specific deadline, mention it so we can discuss a realistic scope. Do not send passwords, verification codes, customer records or private documents through the enquiry form.
2. Clarify what needs reviewing
I check that I have identified the right business and ask for missing details where needed. The next step depends on whether your concern relates to a public Google Business Profile, your website or both.
Not sure which service fits? Read SEO or Local SEO: which does your business need? You can still enquire before deciding.
What is included in the free profile review?
My free initial public Google Business Profile review provides three priority improvements, why each matters to customers and a next action. I use publicly visible information; account access is not needed.
It does not include a full website audit, changes to your account, implementation or ongoing management. There is no obligation to buy paid support. A website enquiry starts with discussing your needs; it does not automatically include a free full SEO audit.
3. Decide whether paid help is useful
You can act on the free review suggestions yourself. If you want help, we discuss the actual work required. A defined set of corrections may suit a one-time project. Regular changes, updates and reporting may suit ongoing support.
For example, checking contact links and correcting agreed business information is a different scope from maintaining a profile every month. Website content work is also separate unless the proposal includes it. My Google Business Profile management guide explains what a monthly service should cover.
4. Agree the scope before work begins
Before paid work, we agree the deliverables, fees, timing and responsibilities in writing. The proposal should make these points clear:
- Work included: the profile, pages or tasks covered and the expected outputs.
- Exclusions: work that would need a separate agreement, such as advertising, photography or additional pages.
- Your inputs: accurate service details, hours, genuine photos and content approvals where needed.
- Timing: an agreed work schedule, including dependencies on access and approvals.
- Payment and changes: the agreed terms and how additional requests will be handled.
- Reporting and handover: what you receive, how often and how ongoing access ends.
Read what an SEO quote should include before comparing proposals. A low or high fee alone does not tell you what will be delivered.
5. Arrange access only where the work needs it
A public-profile review does not need account access. Paid implementation or analysis may require an authorised manager invitation or appropriate website and analytics access. We identify the access needed for the agreed work.
You retain ownership of your business accounts. Do not send passwords or verification codes through contact forms or WhatsApp. Some steps, including verification or business-detail confirmation, may need your direct participation.
6. Complete the agreed work and record what changed
The work record should distinguish completed changes from recommendations waiting for your input. If photos, access or approvals are missing, those items remain pending. Extra work is discussed before expanding the scope.
For website SEO, the agreed tasks might include improving service information, internal links or enquiry routes. For Local SEO, they might include correcting business information and preparing useful profile updates. The proposal determines what is included.
7. Review progress using suitable evidence
Reporting depends on the scope and available data. A useful update explains what was done, the period reviewed, what the data shows and the next priorities.
Search clicks, successful form submissions and profile actions answer different questions. WhatsApp clicks do not confirm conversations; call-button actions do not confirm connected calls; direction requests do not confirm visits. We review the genuine enquiries you receive separately and consider whether they match your services and service area.
My Malabar Optics case study shows how I present dated profile evidence and its limitations. It is evidence to assess, not a forecast for your business. I do not promise ranking positions or a fixed number of enquiries.
What if you only want advice first?
Say that in your message. An enquiry helps us understand the problem and decide whether a review, a defined project or ongoing support makes sense. If you already contacted me through Instagram, mention that so we can connect the request rather than repeat it.
Ready to discuss your business?
For a Google Business Profile, request the free initial public-profile review. For website SEO, send your website link, target customers, service area and main concern. You can also review my SEO service scope before enquiring.